With the rise of technology, product management tools are becoming essential for product managers to be effective.

Product managers must now juggle multiple tasks to effectively oversee the production and development of products.

Many tools are available to help manage these tasks, each with unique features and benefits.

In this blog post, we will take a look at 9 of the best product management tools for PMs to use to make their jobs easier and more efficient.

Let’s get started!

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Table of Content

What is Product Management?

Why do PMs need tools?

Components of a good product management tool

What are the best product management tools?

• Asana
• Monday
• Aha!
• Miro
• Jira
• Trello
• Pendo
• Airtable
• InVision

Bonus tools:

• Notion
• Figma

Final Thoughts

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What is Product Management?

Product management is the process of overseeing the production and development of products.

PMs must execute tasks such as researching the market, analyzing customer feedback, setting strategies and goals, launching new products, and managing existing products.

Why do PMs need tools?

PMs need tools to effectively manage their workloads, streamline operations, and ensure that product launches are successful.

The right product management tools can help them stay organized and maximize their productivity.

With the right tools in place, PMs can successfully achieve their goals and objectives.

Components of a good product management tool

A good product management tool should include components that streamline processes and maximize productivity for PMs.

Essential components to look for in a product management tool include:

• Project tracking for keeping track of progress toward goals and objectives.
• Item and task management to ensure nothing falls through the cracks.
• Customer data analysis to inform strategic decisions about existing products or new ones.
• Roadmap creation and execution allow PMs to plan for short-term and long-term success.
• Collaboration features enable team members to work together to brainstorm ideas efficiently.

The right product management tool can make all the difference in any project’s success.

What are the best product management tools?

Here’s a list of the 9 best product management tools for PMs in 2023:

Asana

Pricing:

• Starts free

Customer ratings:

• G2: 4.3/5 (9k reviews)
• Capterra: 4.5/5 (11.9k reviews)
• GetApp: 4.5/5 (11.9k reviews)

What is Asana?

Asana is a useful product management tool for streamlining processes and maximizing productivity.

It includes features such as project tracking, item and task management, customer data analysis, roadmap creation and execution, and collaboration tools.

With Asana, PMs can easily track progress towards goals and objectives; organize tasks into manageable lists; get detailed insights into customer behavior; create visually appealing roadmaps in seconds; and stay connected with team members through real-time communication.

Additionally, they can keep track of deadlines by setting reminders and notifications that ensure no tasks are forgotten or delayed.

Asana’s comprehensive suite of features makes it an invaluable tool for any product manager looking to improve their workflow efficiency.

Pros/Cons of using Asana for product management tasks

Asana is a powerful product management tool offering a comprehensive set of features for streamlining processes and maximizing productivity.

The positives of using Asana include its intuitive design, real-time collaboration tools, and ability to track progress toward goals.

However, learning how to use all the features cannot be easy, and some users may find the price tag steep.

Additionally, other tools with similar capabilities may better fit certain teams or projects.

Ultimately though, if used correctly and consistently, Asana can provide an excellent advantage for PMs looking to reach their goals efficiently.

How product managers are using Asana to manage their products effectively?

Some PMs use the project tracking feature to track every project task, from conception and planning to execution and launch.

Others use the item and task management capabilities to create organized lists for better progress overviews, enabling them to easily identify areas that need attention.

Additionally, Asana’s customer data analysis dashboards can be used to set customer service metrics like response times and ease-of-use ratings to improve user experience.

And the collaboration tools allow product teams to stay connected, ensuring everyone is on the same page throughout the development process.

With these powerful features at their disposal, PMs can easily tackle even their most complex projects.

Monday.com

Pricing:

• Starts free

Customer ratings:

• G2: 4.7/5 (6.7k reviews)
• Capterra: 4.6/5 (3.4k reviews)
• GetApp: 4.6/5 (3.4k reviews)

What is Monday.com?

Monday.com is a product management platform with various features designed to help PMs stay organized and on task.

From comprehensive kanban boards and project timelines to organizing tasks into workflows and tracking progress throughout the development process, Monday.com offers all the tools you need to keep your projects on track.

It also integrates with popular business applications like Slack and Google Docs, allowing you to collaborate more easily while working remotely.

Additionally, it can be used to analyze customer data and develop targeted strategies to maximize user experiences.

With these powerful features, Monday.com is an invaluable asset for any product manager looking to streamline their processes and achieve their goals.

Pros/cons of using Monday.com for product management tasks

For starters, Monday.com allows PMs to create and track tasks in an organized fashion, with detailed project timelines and workflows.

It also integrates with other business applications, allowing for increased collaboration from remote teams.

However, some drawbacks include its limited customization options and the fact that some features require a paid subscription.

Additionally, it doesn’t provide project analytics, or reporting capabilities like some competing services do.

Overall, Monday.com is an excellent tool for streamlining process management tasks and creating an efficient workflow.

Still, its limited feature set may be a deal breaker for those seeking more comprehensive solutions.

How product managers are using Monday.com to manage their products effectively?

Some PMs use kanban boards and detailed project timelines to keep their teams on task and facilitate collaboration.

Others are utilizing workflows and integrations to automate tasks and ensure maximum efficiency.

Many PMs also use customer data analysis and targeted strategies to improve user experiences.

With such a wide range of features and functions, Monday.com is a highly effective tool for managing all aspects of product development from start to finish.

Aha!

Pricing:

• Starts free

Customer ratings:

• G2: 4.3/5 (221 reviews)
• Capterra: 4.7/5 (482 reviews)
• GetApp: 4.7/5 (482 reviews)

What is Aha!!?

Aha! is a powerful product management platform that provides PMs with the resources they need to scale their projects and track their performance.

It offers features such as road mapping, task management, budgeting, and analytics to help PMs organize tasks and manage projects.

Additionally, Aha! facilitates real-time collaboration between teams, allowing for quick decision-making and rapid iteration.

With customizable templates, automated workflows, and integrations with other business applications, Aha! makes it easy for PMs to stay on top of their project progress and optimize processes for maximum efficiency.

All in all, this platform gives PMs access to industry-leading tools that make managing products simpler, faster, and more efficient.

Pros/cons of using Aha! for product management tasks.

The intuitive user interface and customizable templates make it easy to quickly organize tasks and manage projects.

Additionally, Aha!’s real-time collaboration capabilities allow teams to make quick decisions and iterate quickly.

However, with such a wide range of features comes complexity, and users may find the learning curve to be quite steep.

Furthermore, while the platform offers automation and integrations with other business applications, these can sometimes be difficult to set up or maintain.

Ultimately, while Aha! provides powerful tools for product management, but it may not be the best fit for all organizations depending on individual needs and budgets.

How product managers are using Aha! to manage their products effectively?

Many product managers leverage Aha!’s road mapping feature to visualize their projects and create detailed timelines for executing tasks.

Others use Aha! to allot budgets for different parts of the product cycle, ensuring that resources are allocated efficiently.

With its task management capabilities, teams can quickly assign tasks, set deadlines, and monitor progress in real-time.

Additionally, with analytics and reporting, PMs can identify trends over time to hone in on areas that need improvement or additional attention.

All in all, Aha! offers a suite of powerful products for PMs that allows them to tackle any project effectively.

Miro

Pricing:

• Starts free

Customer ratings:

• G2: 4.8/5 (4.2k reviews)
• Capterra: 4.7/5 (1k reviews)
• GetApp: 4.7/5 (1k reviews)

What is Miro?

Miro is a powerful product management platform offering various features to help PMs better manage their projects.

The intuitive user interface and drag-and-drop design make it easy for even the most novice users to quickly create boards, assign tasks, and organize their workflow.

Its real-time collaboration capabilities allow teams to easily communicate and collaborate in one place without constantly switching between different applications.

Miro’s analytics dashboard also allows PMs to track progress over time and monitor key performance indicators.

Pros/cons of using Miro for product management tasks

Using Miro for product management tasks can be incredibly beneficial due to its intuitive user interface and feature-rich platform.

With its drag-and-drop design and real-time collaboration capabilities, teams can easily communicate and collaborate in one place without switching between different applications.

Additionally, the analytics dashboard allows PMs to track progress over time and monitor key performance indicators.

On the other hand, the learning curve of getting acquainted with the platform may be a bit steep for some users, particularly those with more traditional workflows.

Moreover, it is slightly pricier than many of its competitors in the market, making it an option that might not fit everyone’s budget.

All in all, Miro offers a comprehensive suite of features that allow PMs to manage their projects effectively while trying to balance cost and convenience.

How product managers are using Miro to manage their products effectively?

Many are taking advantage of the platform’s real-time collaboration capabilities to communicate and collaborate with their teams in one space quickly.

Additionally, they leverage the analytics dashboard to track progress over time and monitor key performance indicators.

PMs create boards with visual representations of tasks and projects to maintain project visibility.

Furthermore, they’re utilizing the features that make it easy to assign tasks, prioritize them according to due dates and workloads, and even integrate external applications like Google Drive for quick access and seamless workflow management.

All in all, Miro offers a range of features that allow PMs to effectively manage their products without missing any details or taking too much time on manual processes.

Jira

Pricing:

• Starts free

Customer ratings:

• G2: 4.2/5 (5.1k reviews)
• Capterra: 4.4/5 (12.9k reviews)
• GetApp: 4.4/5 (12.9k reviews)

What is Jira?

Jira is a popular product management solution that offers a comprehensive set of features to help PMs collaborate and manage their products effectively.

With Jira, PMs have access to various tools and features designed for streamlining project progress, including agile sprints, kanban boards, and custom fields.

This allows PMs to easily keep track of tasks and assign them to the appropriate team members.

Jira’s workflow automation feature also helps streamline processes such as approvals, estimates, and updates so teams can focus on the bigger picture.

Furthermore, the tracking system provides visibility over all elements of projects in one place.

Jira’s powerful capabilities allow PMs to make quick decisions based on real-time data insights, manage their teams more effectively, and easily coordinate complex tasks.

Pros/cons of using Jira for product management tasks.

One of the main advantages of using Jira is the ability to easily assign tasks and track progress in one place, making collaboration efficient and coordinated workflows easier to manage.

Additionally, with its workflow automation feature, users can save time on manual processes such as approvals and estimates.

On the other hand, Jira can be a bit costly for some businesses due to its subscription-based pricing plans.

Additionally, while great for tracking small projects, larger projects may require more robust features than Jira offers.

All in all, whether used as an individual tool or part of an integrated suite of tools for project management, Jira can be an excellent resource for PMs looking to streamline their process and maximize their efficiency.

How product managers are using Jira to manage their products effectively?

One of the most popular methods is sprints, which are short periods dedicated to completing a group of tasks.

These sprints allow PMs to organize their workflow in an achievable way and focus on a tiny set of tasks at a time.

Additionally, PMs often leverage Jira’s custom fields feature to prioritize tasks and quickly identify what needs to be done first.

Finally, many user-friendly dashboards make it easy for PMs to monitor project progress in real-time and spot any issues with tasks completed quickly.

Jira is an excellent tool for PMs looking for an efficient way to manage their products and enhance the delivery cycle.

Trello

Pricing:

• Starts free

Customer ratings:

• G2: 4.4/5 (13k reviews)
• Capterra: 4.5/5 (22.3k reviews)
• GetApp: 4.5/5 (22.3k reviews)

What is Trello?

Trello is a product management tool that helps teams stay organized, on track, and accountable for their projects.

It includes features like boards, lists, and cards, which allow users to easily organize their tasks intuitively.

With these tools, PMs can easily assign tasks to their team members, create deadlines to keep everyone on track, create custom labels for quick categorization of tasks, and monitor real-time progress with the activity feed.

Additionally, Trello’s integration with other third-party apps, such as Slack, allows teams to communicate in one place and get more done together.

All in all, the powerful suite of features offered by Trello makes it an ideal solution for PMs looking to keep their projects organized and running smoothly.

Pros/cons of using Trello for product management tasks

The main advantage of using Trello is its user-friendly design, which allows teams to easily organize their projects intuitively with boards, lists, and cards.

Additionally, its integration with other third-party apps, such as Slack, makes communication among team members easier than ever.

However, the downside to using Trello for product management tasks is that it lacks advanced features like automated scheduling and calendar views that could help PMs stay on track with their projects.

Nevertheless, Trello remains one of the most popular product management tools due to its comprehensive set of features and usability.

How product managers are using Trello to manage their products effectively?

One PM uses Trello boards to map out the entire launch timeline for a new product, assigning tasks and due dates to team members along the way.

Another PM created a “dashboard” for the team to show each member’s daily progress and provide an overview of the project’s progress.

Finally, some PMs integrate third-party apps like Slack into their Trello boards to keep communication centralized and tasks organized in one place.

Pendo

Pricing:

• Starts free

Customer ratings:

• G2: 4.4/5 (1.1k reviews)
• Capterra: 4.5/5 (204 reviews)
• GetApp: 4.5/5 (204 reviews)

What is Pendo?

Pendo is an analytics and engagement platform designed specifically for PMs.

It offers a range of powerful features that can help PMs understand how users engage with their product, make better decisions about product design, run experiments or A/B tests, and track user feedback.

For example, Pendo’s advanced analytics capabilities allow PMs to identify usage patterns and see which features are most popular among users.

Its automated user segmentation feature lets them easily target particular segments of users with relevant messages or notifications.

Additionally, the platform enables PMs to create feature-specific surveys or polls to gain insights into what users think about the product.

Pendo provides powerful tools that empower PMs to make data-driven decisions around their products and deliver the best possible user experience.

Pros/cons of using Pendo for product management tasks

Using Pendo can benefit PMs looking to better understand user engagement and gain insights into their products.

The platform provides powerful analytics capabilities that help them quickly identify usage patterns and spot inefficiencies.

Additionally, Pendo offers automated user segmentation, surveys, polls, and other advanced tools that provide further insight into how the product is being used.

On the downside, Pendo can be challenging to learn at first, as it requires familiarity with analytics concepts such as cohorts and cohort analysis.

Also, some of its features are only available on its more expensive plans, which may make it difficult for smaller teams or startups to take advantage of its full suite of capabilities.

Pendo is a powerful platform for PMs that comes with benefits and challenges depending on the user’s knowledge level and budget.

How product managers are using Pendo to manage their products effectively?

PMs who are using Pendo can make more informed decisions about their products and maximize user engagement.

With the platform’s analytics capabilities, PMs can gain insights into usage patterns that help them design better features and optimize product performance.

Additionally, Pendo provides automated user segmentation, surveys, and polls to help PMs better understand user feedback and identify areas for improvement.

They can also use the platform’s A/B testing feature to experiment with different versions of their products and measure the impact on user engagement.

Pendo is an invaluable tool for PMs looking to manage their products effectively and create the best possible user experience.

Airtable

Pricing:

• Starts free

Customer ratings:

• G2: 4.6/5 (2k reviews)
• Capterra: 4.7/5 (1.6k reviews)
• GetApp: 4.7/5 (1.6k reviews)

What is Airtable?

Airtable is a highly versatile platform that PMs can use to streamline their workflows.

It provides all the features one would expect from a modern database with powerful search and sorting capabilities, integrations with popular third-party services, and drag-and-drop functionality.

Additionally, Airtable’s user interface allows users to create custom views of their data that make it easier to spot inefficiencies and identify opportunities for improvement.

Furthermore, Airtable enables users to collaborate on projects by creating shared databases with tagged comments and discussion boards.

Overall, Airtable offers comprehensive features to help PMs maintain organized workflows and keep large projects running smoothly.

Pros/cons of using Airtable for product management tasks

Airtable offers many useful features that can make product management tasks easier, including its powerful search capabilities, integrations with third-party services, and drag-and-drop functionality.

Additionally, its user interface allows PMs to easily create custom views of their data for more insightful analysis.

However, Airtable can be difficult for new users to learn the platform’s features and workflow settings, as it has a steep learning curve.

Additionally, it can be challenging to collaborate with multiple teams in real-time due to the lack of an instant messaging system.

Overall, Airtable is an excellent tool for PMs looking to streamline their workflows and maximize efficiency; however, it’s essential to consider both the pros and cons before deciding if it’s the right solution for your needs.

How product managers are using Airtable to manage their products effectively?

With its powerful search capabilities, users can quickly locate relevant data and identify areas for improvement.

Its drag-and-drop functionality makes it easy to reorder and organize data in just a few clicks.

Additionally, Airtable’s integrations enable PMs to quickly connect with other services and teams, while its custom data views allow them to gain deeper insights into their workflows.

PMs can also use tags and discussion boards to collaborate with colleagues in real time.

All this makes it easier for PMs to stay organized and make informed decisions about their projects over time.

InVision

Pricing:

• Starts free

Customer ratings:

• G2: 4.4/5 (669 reviews)
• Capterra: 4.6/5 (711 reviews)
• GetApp: 4.6/5 (711 reviews)

What is InVision?

InVision is a powerful app that helps PMs stay organized and create compelling user experiences.

It enables PMs to easily create wireframes, prototypes, and mockups that can help visualize their product ideas before development.

Furthermore, InVision allows users to collaborate with teammates in real-time through annotations, live versioning, asset libraries, and team-wide discussions.

On top of all this, its integration capabilities enable PMs to connect with other services and sync data across projects quickly.

With all these features in one place, PMs can simplify their workflow and streamline collaboration while creating high-quality user interfaces.

Pros/cons of using InVision for product management tasks.

Its drag-and-drop functionality makes it easy to reorder and organize data in just a few clicks.

At the same time, its integration capabilities enable users to connect with other services and sync data across projects.

Additionally, InVision enables teams to collaborate through annotations, live versioning, asset libraries, and team-wide discussions – all of which help streamline workflows and create high-quality user interfaces.

On the downside, InVision can be slightly complicated for new users to get the hang of and can sometimes feel overwhelming due to its many features.

Furthermore, its pricing model is quite expensive compared to similar solutions on the market.

Nonetheless, when used correctly, it can provide considerable benefits for PMs who are looking for an efficient way to manage their projects over time.

How product managers are using InVision to manage their products effectively?

PMs are increasingly turning to InVision to manage their products effectively.

With its easy-to-use drag-and-drop features and integration capabilities, PMs can quickly design wireframes and prototypes while keeping track of assets and data in a central platform.

Furthermore, they can involve teams in the process through annotations, live versioning, and team-wide discussions – helping to simplify workflows and create user interfaces that are both visually appealing and functional.

Additionally, InVision’s ability to sync data across projects allows PMs to keep their products up to date easily without tedious manual effort.

This makes it easier for them to monitor progress over time and ensure high-quality standards across all products they manage.

Bonus Tools:

Notion

Pricing:

• Starts free

Customer ratings:

• G2: 4.6/5 (1k reviews)
• Capterra: 4.7/5 (1.2k reviews)
• GetApp: 4.7/5 (1.2k reviews)

What is Notion?

Notion is becoming a popular tool among PMs thanks to its wide range of features.

It provides a powerful platform for collaboration, allowing teams to easily share notes, documents, and tasks across projects.

Additionally, Notion has several task management tools that allow PMs to easily organize their ideas and collaborate with teammates in real time.

It even has a Kanban board feature that lets users quickly visualize their workflows and manage tasks as they progress.

On top of this, Notion also offers document versioning capabilities and search filters so you can easily locate previous project iterations or find what you need without wasting time sifting through countless files.

All of these features make Notion an incredibly useful tool for PMs looking to streamline their processes and ensure their products are developed efficiently.

Pros/cons of using Notion for product management tasks

One of the main advantages of using Notion is its wide range of features, including task management tools, Kanban boards, document versioning capabilities, and search filters.

This makes it easier for PMs to easily organize their ideas and collaborate with teammates in real-time.

Notion also integrates with other applications, providing users with a central platform from which they can control workflows, keep track of assets and data, and even involve teams through annotations.

However, while Notion is powerful and convenient, it can take time to learn all its features initially, which could be a downside for some PMs with limited time.

Moreover, the user interface can sometimes be a bit cumbersome, which might deter some users from using the application entirely.

Despite these drawbacks, Notion still offers many useful features that make it an invaluable resource for most PMs.

How product managers are using Notion to manage their products effectively?

PMs are increasingly relying on Notion to manage their products more effectively.

The platform’s flexibility and ease of use make it especially suitable for product management tasks.

Notion allows PMs to create tasks, assign specific roles to their team members, track progress, and share documents in real time.

With search filters and document versioning capabilities, PMs can easily locate previous project iterations or keep track of assets and data.

Additionally, with its Kanban board feature, they can quickly visualize their workflows without manually keeping track of progress.

Moreover, since Notion integrates with other applications as well, users have complete control over their workflows even when collaborating with larger teams.

This makes it possible for PMs to ensure that their products are developed successfully while saving time and money in the process.

Figma

Pricing:

• Starts free

Customer ratings:

• G2: 4.7/5 (756 reviews)
• Capterra: 4.7/5 (575 reviews)
• GetApp: 4.8/5 (577 reviews)

What is Figma?

Figma is an innovative cloud-based design tool that helps PMs bring their ideas to life.

It offers a range of features, including collaborative editing, infinite canvas, and vector networks, making it easier for PMs to create stunning visuals and layouts.

Additionally, Figma comes with user-friendly prototyping tools that allow users to build interactive prototypes of their designs quickly.

Moreover, it has a centralized library of components and styles, which helps reduce the time spent on designing elements like buttons and icons.

All these features make Figma an invaluable tool for PMs who want to create impressive visuals and get their products out into the market faster.

Pros/cons of using Figma for product management tasks

Figma offers an intuitive user interface that allows users to quickly create stunning visuals and prototypes without switching between multiple applications.

However, it does have some drawbacks.

First, its collaborative editing features can be tricky to use and require some technical knowledge before they can be fully utilized.

Additionally, the centralized library of components and styles can limit the level of customization possible with Figma.

Finally, Figma is not completely free, and users must purchase a paid subscription to access all of its features.

Despite these drawbacks, Figma is still a powerful platform that can help PMs bring their products to life quickly and efficiently.

How product managers are using Figma to manage their products effectively?

PMs are increasingly turning to Figma as a powerful tool for managing their products.

With its intuitive user interface and range of features, PMs can quickly create prototypes and visuals that help them demonstrate their products’ attributes to potential customers.

Figma’s collaborative editing tools make it easy for teams to work together in real-time and iterate on ideas faster.

Furthermore, with the centralized library of components and styles, PMs can easily reuse parts of designs for future projects, saving time and money in the process.

All these features combined make Figma an ideal tool for PMs who want to get their products into the market quickly and efficiently.

Final Thoughts

Product management isn’t easy, but luckily there are plenty of amazing tools out there today that make it easier than ever!

From Asana & Monday right through to Airtable & InVision, these nine essential tools will help streamline processes while keeping everyone informed throughout every stage of production in 2023 — saving you precious time & energy throughout the entire lifecycle of your projects!