How to Use Social Media for Marketing

How to Use Social Media for Marketing

If you’re like most business owners, you know that social media marketing is important but may not know where to start. In this blog post, we’ll walk you through the basics of social media marketing and show you how to use it effectively. First,...
How to Use Social Media to Increase Engagement

How to Use Social Media to Increase Engagement

Social media provides a platform for direct communication between your customers, prospects, and employees. What’s more, it is a key driver of content distribution and brand visibility online. While there are a wide array of social networks that you can use to your...
How to Create Content to Get Traffic

How to Create Content to Get Traffic

A blog makes your website more dynamic by automatically injecting new content every time an article is published. Search engines reward higher rankings to websites that consistently add fresh content, and these higher rankings translate into new visitors and lead for...
Best Social Media Platforms For Marketing

Best Social Media Platforms For Marketing

It is important to remember that something that characterizes the success of content going “viral” is when it gets re-shared across different platforms. We have all seen viral tweets screenshot and shared on Instagram or Facebook. While it does not happen to everyone,...
The Difference: Advertising and Marketing

The Difference: Advertising and Marketing

While the difference is not necessarily important in all circumstances it is still something that it should be aware of. Something that is more explicitly “advertising” may be more likely to be ignored or suppressed by your audience, as opposed to something that comes...
The Importance of Analytics

The Importance of Analytics

There are many kinds of analytics and they are often the results of your goals. For example, three of the most common kinds of analytics will be reach, clicks, and engagement. You will also want to look into your conversion rate. This is the number of people who are...