How to Supplement Your Marketing Efforts with Paid Advertising

How to Supplement Your Marketing Efforts with Paid Advertising

The best way to use paid advertising is to drive traffic to a page that has a specific call-to-action, such as subscribing to your blog, downloading an ebook, or signing up for a free trial: such as the landing pages. You don’t want to just pay for traffic, you want...
The Difference: Advertising and Marketing

The Difference: Advertising and Marketing

While the difference is not necessarily important in all circumstances it is still something that it should be aware of. Something that is more explicitly “advertising” may be more likely to be ignored or suppressed by your audience, as opposed to something that comes...